COMMENTARY
Vantage Points: Broadcast TV Sales Is Broken
David Buonfiglio: “I love TV. Always have. I’m still convinced it’s the single most effective branding medium ever created. I worked in (or for) local broadcast TV for 35 years. Briefly in news, but almost entirely in sales. That ended last year. And now that I have some distance and time between me and the medium I’ve loved for so long, I realize a couple a stark and unnerving truths about the business of local TV.”
He fills a new position at the trade group, joining from Cordillera Digital, where he led sales teams and managed all revenue and marketing initiatives across the enterprise.
