ABC Owned TV Stations Back Impressions-Based Ad Currency

Debra O’Connell: “Using an impressions-based currency to evaluate, sell and buy local broadcast video enables us to offer our advertisers full visibility into local audiences and extends the overall reach of their messaging across platforms. The ABC Owned Television Stations fully support the adoption of impressions as the currency for local broadcast TV.”

DMA 1: NEW YORK

ABC Taps O’Connell As WABC New York GM

The company promotes her from EVP, sales and marketing, of Disney|ABC’s consolidated advertising sales group.

Debra O’Connell To Head ABC National Sales

She succeeds the retiring John Watkins in overseeing national advertising sales at ABC’s eight owned stations as well as their extensive digital platforms, The Live Well Network and ABC Regional Sports & Entertainment Sales.