Station Groups Stick To Sales Plans As Uncertain ’23 Sets In
Without political advertising and with, possibly, a recession on the horizon, station groups rely on their customer-focused approach to drive cross-platform businesses with omnichannel, client-focused campaigns. Note: This story is available to TVNewsCheck Premium members only. If you would like to upgrade your free TVNewsCheck membership to Premium now, you can visit your Member Home Page, available when you log in at the very top right corner of the site or in the Stay Connected Box that appears in the right column of virtually every page on the site. If you don’t see Member Home, you will need to click Log In or Subscribe.
Executives from Nexstar, Graham Media and Gray Television will share strategies for creating and expanding on opportunities to reach consumers on streaming and other digital platforms in a TVNewsCheck Working Lunch webinar on Jan. 26. Register here.
Veteran digital marketing executive Dennis Cook will lead all marketing for company’s digital division, with a special focus on accelerating the company’s advertising sales business.
