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IAB: Data Clean Rooms Now Essential For Audience Insights, Measurement, Data Activation

TVNewsCheck | by TVN Staff

The continuing wave of inconsistent state level privacy legislation, coupled with increased signal loss, has set the stage for data clean rooms (DCRs) to become an indispensable privacy-preserving technology. However, the significant investments in talent, technology and data setup required to implement DCRs create significant challenges for smaller agencies, brands, and publishers. These are among the […]