IAB: Data Clean Rooms Now Essential For Audience Insights, Measurement, Data Activation

The continuing wave of inconsistent state level privacy legislation, coupled with increased signal loss, has set the stage for data clean rooms (DCRs) to become an indispensable privacy-preserving technology. However, the significant investments in talent, technology and data setup required to implement DCRs create significant challenges for smaller agencies, brands, and publishers. These are among the […]