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CCW 2014

Digital Successes Coming Easier To Stations

TVNewsCheck | by Diana Marszalek

Years of experience means broadcasters now know quicker what does, or does not, work and they are able to more methodically develop and adopt new digital offerings. Although some broadcasters still can’t fully embrace putting big effort into courting digital advertisers — primarily because digital ads are far cheaper than on-air spots — it is still a profitable venture TV stations should take advantage of,