JESSELL AT LARGE
TV Should Heed Smith’s Next-Gen Urgency
Sinclair Broadcast Group CEO David Smith is demonstrating industry leadership in his drive to get the industry to adapt ATSC 3.0, the next-gen TV standard. His fervent and repeated claims that only the swift adoption of a new standard will save the industry from a slow, but inevitable obsolescence, may not always be welcome, but there’s no denying it’s a message that needs to be heard and acted on.
