FRONT OFFICE BY MARY COLLINS
Get Faster, Better Revenue Results From DR
There are reasons that stations and groups rely upon direct response (DR) rep firms to sell some of their inventory. Rather than exploring alternative sales solutions, the better near-term remedy might be to explore ways to shorten the day sales outstanding for this portion of their ad sales revenue.
Cellphones and remote controls can be used to buy products from a television set, while daily promotional Web videos are promoting immediate online sales.
