Disney says it has signed up 12 sponsors for the two-day event. Sponsoring the All-Star game are presenting sponsor Honda, Discovery, Enterprise, Goodyear, Lexus, Navy Federal Credit Union and SAP.
Disney Advertising and The Trade Desk said they made a deal that will make Disney’s addressable advertising more widely available via programmatic channels. The companies will also be collaborating on audience data, with Disney’s Audience Graph being integrated with Unified ID 2.0, the open source identity framework being championed by The Trade Desk.
Executives from NBCUniversal, Disney Advertising, UM Worldwide and ICON International will look at the increasing use of data to target and track customers and to assess the impact of campaigns in a TVNewsCheck Working Lunch Webinar at 1 p.m. on July 28. Register here.
Disney Advertising’s previously announced “clean room” effort — which enables advertisers to match their first-party data with that of Disney audience segments — has signed on media agency Horizon Media as its first partner to determine how ads can yield specific business outcomes for marketers. Disney Advertising is the ad sales division of the Walt Disney Co. In addition, Disney is working on a clean room deal with demand-side platform the Trade Desk.
