How Local Media Can Grow Co-Op Ad Dollars

An MFM-BCCA Distance Learning Seminar on Nov. 9 will offer information and advice on how stations can best compete for a share of the $50 billion co-op ad market.

Sponsor Structure Highlights MFM Seminar

Business names and ownership structures can change overnight, creating significant problems for media companies who sell them services on credit. To assist the industry’s credit and collection professionals in adopting best practices for obtaining customers’ legal information, MFM, the Media Financial Management Association, and its BCCA subsidiary, the media industry’s credit association, are offering a […]