StepLeader today announced that it’s selling its mobile platform to competitor DoApp, while also unveiling a new mobile analytics platform called Reveal. DoApp will leverage Reveal’s audience data to build mobile monetization and build new mobile products in a partnership going forward.
Hubbard Makes Measured Moves In Digital
A redesign of its sites, a deal with IB Systems for digital agency sales support and a close eye on how consumers — and the competition — are approaching digital keeps Hubbard Broadcasting’s TV division in the digital game without over-investing on unproven revenue streams, according to Paul Anderson, director of corporate IT for Hubbard Broadcasting’s TV group. In an interview with NetNewsCheck Editor Michael Depp, Anderson talks about his goals for 2014 and hedging the company’s bets in a changing media world.
Responsive Design: App Killer?
Responsive design, which ensures a consistent user experience across various devices, may be a hot topic at media companies these days, but the strategy does not necessarily mean the end of the road for apps. While some executives think that responsive design is a must, others warn that it’s not a catchall solution and apps still have a place in the media quiver. Part one of a two-part special report on local media’s mobile strategies.
Minneapolis-based mobile developer DoApp’s Mobile Local News platform for TV stations and newspapers is now available for iPad. The iPad version of Mobile Local News has been designed to take […]
