The veteran television journalist will interview Byron Allen, owner of The Weather Channel, Entertainment Studios and Allen Media Group, about his progress at convincing major marketers to devote 2% of their annual advertising spend on Black-owned media. Allen’s efforts have convinced General Motors to commit to a long-term advertising investment and Verizon announced it is planning to partner with Allen in a summit in May. To join the webinar, register here.
Systemic racism in the advertising industry has left Black-owned media with a fraction of the advertising dollars that should be flowing their way, argues Byron Allen, owner of The Weather Channel and founder of Entertainment Studios and Allen Media Group. Allen, who maintains big marketers can ameliorate the problem by devoting 2% of their advertising spend on Black-owned media, will press his case during a TVNewsCheck webinar, Black Owned Media Matters, set to take place Thursday, April 15, at 1 p.m. ET. Register here.