Univision’s PrendeTV streaming service will premiere this quarter with a group of blue-chip advertisers as launch partners, according to Donna Speciale, recently named president of advertising sales and marketing at the Spanish-language media company.
The appointments include veteran executives from ViacomCBS, WarnerMedia and Telemundo. Pierluigi Gazzolo fills the newly created role of president of Univision Communications Inc. and chief transformation officer, while Luis Silberwasser fills the newly created role of president of the Univision Television Networks Group, leading Univision’s national TV properties.
Five women now spearhead the ad strategies for the leading network groups that will control the lion’s share of the $70 billion TV ad business during this year’s annual upfront ad haggle. They talk about their long, hard road to the top.
Donna Speciale, president of Turner ad sales, told clients Turner is “one unified portfolio representing 15,000 hours of premium content, on every screen, every platform … reaching 75% of all Americans. In this new world, dayparts are dead,” Speciale told advertisers, who are increasingly buying branded content and pre-rolls, not traditional :30 commercial time.