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Broadcast Nets See Higher DVR Playback

MediaPost | by TVNewsCheck

DVR playback continues to rise — with most of the activity coming from broadcast networks, and less from cable. A recent analysis of DVR playback activity during fourth-quarter 2010 through first-quarter 2011 shows that while broadcast networks can see 19% to 40% of their viewers — depending on the network and demo — watching shows during playback, the average numbers are far lower on cable networks.