Chairman-CEO Perry Sook and Broadcasting President Tim Busch are bullish on a number of ad revenue fronts, including an auto rebound, sports betting and strong political opportunities heading toward 2022.
Local Media Group President Patrick McCreery gave analysts some detail on category performance. “The most impacted … was automotive. Our largest category now — as has been for the last year — is professional services. And that seems to be suffering less than some of the other categories.”