The Spanish-language media company says the acquisition will strengthen Entravision’s service offerings in Europe and the Middle East, while adding a team of e-commerce, entertainment and gaming industry specialists.
Streaming technology company Brightcove has introduced new integrations with Shopify, Instagram and Salesforce Sales Cloud to its video cloud platform. The integrations are designed to enable companies to reach, engage […]
Most employers are still adding jobs, but not all, and not at the same pace that they did earlier this year. Advertising and related industries lost 8,700 jobs in September, according to Insider Intelligence, citing numbers from the U.S. Bureau of Labor Statistics.
NBCUniversal is bowing a reality series that is precedent-setting in being as much about ecommerce as entertainment. Every episode of Love Island USA, an original series from from ITV Entertainment launching on July 19 on the NBCU streamer Peacock, will integrate a wide range of shoppable products into the content as contestants attempt to pair up to win.
NBCUniversal is introducing PayPal as its transactional partner for ecommerce on One Platform, its ad-buying model for reaching and measuring unduplicated audiences across all of its linear and OTT properties, introduced this past January. Last month, NBCU debuted ecommerce initiative One Platform Commerce with Shop Telemundo, said to reach 91% of U.S. adult Hispanics. Now, it’s rolling out ecommerce across the full One Platform.
