Outlook For Ad Spending Remains Uncertain
With changes and challenges moving at the speed of the digital developments, budgeting at media companies can no longer be a set it and forget it process. Many are adopting or evaluating a rolling approach that allows them to adapt their revenue and spending forecasts with an eye to disruptions.
U.S. auto sales — led by Honda Motor Co., the Volkswagen Group and Toyota Motor Corp. — jumped 20% last month for the strongest monthly pace in three years. The results topped most analysts’ forecasts and marked the greatest pace of growth since the U.S.-sponsored cash-for-clunkers program in August 2009.
The Institute for Supply Management, a trade group of purchasing managers, said Tuesday its index of manufacturing activity ticked down to 49.6. That’s down from 49.8 in July and the lowest reading in three years. A reading below 50 indicates contraction.
