ShareBuilders Inc., a provider of yield management solutions for the broadcast media sales industry, today announced a merger with Efficio Solutions Inc., a broadcast industry specialist in media sales management, CRM and yield solutions. The companies said the merger will “leverage their talent and expertise into collaborative solutions” to meet the demands of the media […]
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Spot TV 2022: Total +19.2%; Core +4.2%
The total drop is pegged to lower political advertising, while the increase in core looks to come from growing sports gambling, improved auto and solid business from categories like legal Read More
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FCC Watch | A Broadcaster’s Guide To Washington Issues
TVNewsCheck‘s quarterly quick briefing on the legal and regulatory proceedings affecting broadcasters from communications attorneys David Oxenford and David O’Connor.