Storm, Election Give Stations Mobile Bump

StepLeader Digital reported that mobile usage for its local news partners’ mobile sites and apps skyrocketed during coverage of Hurricane Sandy and Election Night.


NBC: Full Court Press On Social For Election

NBC News is planning an all out social media blitz across platforms — including its websites, Zeebox, Xbox and Twitter and Facebook — for Election Day in an effort to capture as many second- and third-screeners as it can for up-to-the-minute accounting, analysis and interaction.