StepLeader Digital reported that mobile usage for its local news partners’ mobile sites and apps skyrocketed during coverage of Hurricane Sandy and Election Night.
ELECTION 2012
NBC: Full Court Press On Social For Election
NBC News is planning an all out social media blitz across platforms — including its websites, Zeebox, Xbox and Twitter and Facebook — for Election Day in an effort to capture as many second- and third-screeners as it can for up-to-the-minute accounting, analysis and interaction.
