SmithGeiger Group’s Elevate division, which specializes in advertising and marketing-related consumer research, and Futuri, a provider of AI-driven audience engagement and sales intelligence solutions for broadcasters, today announced the launch […]
Elevate, the division of SmithGeiger focused on helping regional companies and broadcasters accelerate revenue efforts, has appointed Mike Anderson director of training and development primarily for its Trailblazer Academy. The […]
Advertisers Need To Drop Togetherness Message
The latest consumer research shows Americans are fatigued with hearing “we’re all in this together” from advertisers. They want a deal, touchless buying and deferred payments, not empathy.
Elevate, a national market research and consulting firm and a subsidiary of SmithGeiger, today promoted Dominic Forth to director of development from senior consultant and Bonnie Barclay to creative director. […]
