SmithGeiger & Futuri Launch TopLine-Pivot Sales Intelligence

SmithGeiger Group’s Elevate division, which specializes in advertising and marketing-related consumer research, and Futuri, a provider of AI-driven audience engagement and sales intelligence solutions for broadcasters, today announced the launch of TopLine-Pivot. Specifically designed for the needs of television and digital video sales executives, TopLine-Pivot incorporates world-class offerings from these industry leaders to deliver custom, […]

Elevate Names Mike Anderson Director Of Training & Development

Elevate, the division of SmithGeiger focused on helping regional companies and broadcasters accelerate revenue efforts, has appointed Mike Anderson director of training and development primarily for its Trailblazer Academy. The Trailblazer Academy is a revenue acceleration program focused on helping sales teams identify, qualify and approach high-value prospects to advance new business efforts efficiently. In […]

OPEN MIKE FROM NICOLE BERGEN

Advertisers Need To Drop Togetherness Message

The latest consumer research shows Americans are fatigued with hearing “we’re all in this together” from advertisers. They want a deal, touchless buying and deferred payments, not empathy.

Elevate Adds Two Key Players

Elevate, a national market research and consulting firm and a subsidiary of SmithGeiger, today promoted Dominic Forth to director of development from senior consultant and Bonnie Barclay to creative director. Both Forth and Barclay will be contributing to the development and expansion of Elevate’s services across North America. Dominic Forth joins Elevate from a sales […]