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Advertisers Need To Drop Togetherness Message

The latest consumer research shows Americans are fatigued with hearing “we’re all in this together” from advertisers. They want a deal, touchless buying and deferred payments, not empathy.

Elevate Adds Two Key Players

Elevate, a national market research and consulting firm and a subsidiary of SmithGeiger, today promoted Dominic Forth to director of development from senior consultant and Bonnie Barclay to creative director. Both Forth and Barclay will be contributing to the development and expansion of Elevate’s services across North America. Dominic Forth joins Elevate from a sales […]