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Scripps Adds Local TV Programmatic Ad Buys

MediaPost | by TVNewsCheck

Empower MediaMarketing, an independent media agency, has announced plans to allow advertisers to buy local broadcast TV inventory via programmatic channels. Empower has partnered with the E.W. Scripps Co. and invested in Savveo, an ad tech startup focused on local media, to put the pipes in place. Local programmatic ad inventory from Scripps-owned TV stations is expected to be available to Empower clients by the second quarter of 2015.