Big FTC Penalties On Google, iHeart Require Attention
All media companies, including broadcasters, webcasters, podcasters and others, need to consider carefully their advertising production after the big penalties imposed on Google and iHeart for broadcast commercials where local DJs promoted the Pixel 4 phone. Promotions included statements that clearly implied that the announcers had used the phone, including statements that it was “my favorite camera” and “I’ve been taking studio-like photos” with the phone. But, according to the announcements of the settlement with the FTC and seven state attorneys general, the announcers had not in fact used the phone.
Michael Strahan‘s Good Morning America gig will force him to step away from lucrative endorsement deals. ABC News bans its employees from pitching products, and the former NFL player is no exception, meaning he’ll have to walk away from deals with Subway, Pizza Hut, Metamucil, Snickers, Dr Pepper and Right Guard when the current contracts expire.
