KXAN Austin, Texas, leads an ambitious national experiment that draws on broad collaboration and tight coordination to create a compelling experiment in enterprise and beat reporting.
JESSELL AT LARGE
Local News Must Be More Than Weather
Stations must also distinguish themselves when the forecast is clear and sunny and there is no gunman running amok downtown. Too few do. With the recession behind and a strong 2012 ahead, my hope is that every station owner and manager sets aside more money this year for enterprise reporting and that it pays off in great stories that bring honors to the station, the group and to broadcasting. I also hope they pay off in higher ratings and revenue.
