Q&A WITH ERICA FARBER

Radio Needs Consistent Strategy On Digital

Radio has had a bumpy transition to digital, struggling with the high costs of streaming audio, the slow growth of digital sales operations and the rise of major pureplays like Pandora and Spotify. In an interview with NetNewsCheck, Erica Farber, the Radio Advertising Bureau’s new president-CEO, says that radio is still hampered by inconsistent digital strategies across the industry, but she’s confident that its strong ties to local markes can help it to gain a digital edge.

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