“Yes. Isn’t that incredible?” Esteban Creste, VP and news director of Univision’s WXTV New York, is taking a well-earned victory lap. The station’s late news, Solo a las Once (Only at Eleven), won the July sweep in adults 18-49 and came in second in adults 25-54 — that’s against all New York stations, regardless of language. “It’s not only that we’re number one,” Creste says, “it’s number one during these times that people are desperate for information.”
WXTV Tries To Reinvent The Late News
Esteban Creste is news director at Univision’s WXTV New York. He and his team have decided to re-imagine one of local television’s most familiar and enduring formats — the late news. While it’s way too soon to know whether the experiment will work, there are lessons already for any station interested in challenging the status quo.
