Nielsen and Spanish-language media company Estrella Media, announced a multi-year renewal agreement for local TV measurement. In addition, Nielsen will provide a suite of analytics and performance services for Estrella’s stations in Dallas, Denver, Chicago, Houston, Los Angeles, Miami, Phoenix and San Francisco. Estrella will have access to Nielsen’s Local TV View (NLTV) and Nielsen’s […]
Spanish-language content provider Estrella Media has added three independent members to its board of directors. Joining are: Jacqueline Hernández, CEO and co‑founder of New Majority Ready, a multicultural marketing and strategy consulting company, and formerly chief marketing officer of Hispanic enterprises and content at NBCUniversal and COO of Telemundo Flavio Morales, EVP at Endemol Shine Latino and formerly […]
KCRA News To Simulcast On Estrella Subchannel
Beginning Tuesday, Sept. 5, Hearst-owned NBC affiliate KCRA Sacramento, Calif. (DMA 20), will simulcast its 5 p.m. newscast on its Estrella TV Sacramento that airs on ch. 58.3. “We are excited to bring our award-winning newscasts to our Estrella viewers,” said Lori Waldon, KCRA news director. “We appreciate this opportunity to serve a very important audience.” […]
