Nielsen and Spanish-language media company Estrella Media, announced a multi-year renewal agreement for local TV measurement. In addition, Nielsen will provide a suite of analytics and performance services for Estrella’s […]
Spanish-language content provider Estrella Media has added three independent members to its board of directors. Joining are: Jacqueline Hernández, CEO and co‑founder of New Majority Ready, a multicultural marketing and […]
DMA 20: SACRAMENTO, CA
KCRA News To Simulcast On Estrella Subchannel
Beginning Tuesday, Sept. 5, Hearst-owned NBC affiliate KCRA Sacramento, Calif. (DMA 20), will simulcast its 5 p.m. newscast on its Estrella TV Sacramento that airs on ch. 58.3. “We are […]
