Spanish-language media company Univision Communications is planning to launch a telenovela cable channel in the U.S. during the third quarter and a sports and likely also a 24/7 news network next year to offer its Spanish-language audience additional content outlets, EVP-COO Randy Falco said Wednesday.
As head of Hispanic ad agency Publicidad Arismendi, Eva Rodriguez won General Motors’ Buick account and created the car brand’s first Spanish-language commercial, which ran on Univision last week. But Eva isn’t real. She’s the heroine of Univision’s 8 p.m. telenovela Eva Luna, and part of her role is to take the product integration common in novelas to a new level.
