TVN'S FRONT OFFICE BY MARY COLLINS
How To Maximize Profits From Events
It’s no secret that TV stations are great at promotion. Stations’ promotional abilities are one of the chief reasons that advertisers spend their money at stations. This is also the driving force behind a strategic decision by many TV and radio stations to evolve from simply being an event’s media sponsor to running a full-on events marketing operation. Because when targeted and managed properly, efforts expended on events are more than worth the risk.
