Hudson MX Unveils Cloud-Based Media Accounting Platform

In a move that has implications far beyond Madison Avenue’s green eyeshade crowd, media-buying data processor Hudson MX is introducing a new cloud-based media accounting platform that could shake up many of the ways the advertising world has traditionally accounted for its media buys. The new platform — aptly named FinanceAssist — offers a clean slate for advertisers and agencies to customize and innovate how they do bookkeeping for their media buys