NIELSEN GLOBAL ADVIEW PULSE REPORT
Big Ad Categories Pull Back On Spending
According to Nielsen’s quarterly Global AdView Pulse report, advertisers spent less on automotive advertising in the first half of the year than they did in 2012. Auto ad spend decreased by 3.1% in the first six months of 2013, but maintained a 9.2% share of ad spend. And ad budgets in financial services and entertainment took hits of 1.7% and 1.2% for the year to date, now accounting for 6.3% and 13% of total ad spend for the period, respectively.
