TVNEWSCHECK FOCUS ON NEW MEDIA
Stations Amp Up Viewing With OTT Apps
Over the past year or so, dozens of TV stations have begun quietly experimenting with technology that can deliver content to Internet-connected TV sets and conventional TVs linked to the Net through Blu-ray players, game consoles, DVRs and specially designed set-top boxes from Roku, Western Digital and others. These over-the-top (OTT) apps promise to extend their brands and drive revenue.
