According to one media buyer with more than 30 years of experience, the Fox O&O in New York is asking $1 million per 30-second spot, while in Los Angeles, the asking price is $550,000 per :30. As for other top TV markets, the Chicago O&O is asking for $400,000 per, and Dallas wants $215,000.
Fox’s decision follows a four-week test this summer and clears the way for the show’s national syndication by Warner Bros. Domestic Television Distribution. The Real is being sold for two years on a cash-plus-barter basis (four national minutes, 11 local minutes).
The syndicated panel show will air this summer and will feature co hosts Tamar Braxton, Adrienne Bailon, Adrienne Bailon and Loni Love.
The daily news entertainment hour that began as a test in March on KTTV Los Angeles, will roll out to the other stations in the group beginning next fall. After that, it will be offered to stations in other markets on an all-cash basis.
Debmar-Mercury will launch the summer test of its new talk show, Father Albert, on July 11 on six FoxO&Os: WNYW New York at noon, KTTV Los Angeles at 2 p.m., KDFW Dallas at 1 p.m., WTVT Tampa at 11 a.m., KMSP Minneapolis at 1 p.m. and KSAZ Phoenix at 1 p.m. The test is expected to run for five weeks.
Newsy Ramps Up For 24/7 News
Fox-owned WFLD Chicago notified 10 technicians Thursday that their positions are being eliminated, the result of establishment of a central operations hub in Las Vegas set to come online this summer. The cuts will occur in the next month or so.
Digital Nirvana, a provider of monitoring, logging, compliance and services solutions to television networks, stations and broadcast-related industries, completed delivery of its MonitorIQ broadcast monitoring systems to 26 Fox owned-and-operated television stations in 16 markets. The systems will be used by the stations to record and log their ATSC and QAM transmissions for compliance monitoring. […]
Alberto Cutié, the former priest and Hispanic radio-TV host and author known as Father Oprah, will debut on Fox O&Os this summer.