According to a new Frank N. Magid Associates survey, 42% of U.S. consumers ages 8-64 are very or somewhat interested in virtual reality. In terms of applications, consumers are interested in using VR for watching movies and TV shows, as well as playing games and travel.
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Exclusives
Millennials Still Want Their Newspapers
Despite the perception that the under-30 crowd is leaving newspapers and their websites behind for other digital news outlets, studies are finding that the newspaper is still a vital source of information for the millennials. Some 57% of those ages 18-34 read newspapers, in print or online, during the course of an average week. “There is no question that members of the younger generation tend to be more active in using digital media to seek and absorb information they consider relevant to their lives,” says Newspaper Association of America’s Jim Conaghan. “Newspapers continue to refine existing methods and invent new ones to reach younger generations through their digital platforms.”
Study Sees Rapid Growth Of Connected TVs
The number of people who connect their televisions to the Internet is growing rapidly, with one out of five consumers now using their video game consoles, Blu-ray players or other devices to bring the Web to their TV screens, according to a new national study from Frank N. Magid Associates.
Heavy online video viewers appear to be reducing their TV time and increasing their online video viewing. While 66% of online video watchers report increasing their consumption over the past year, only 48% plan on watching more video this year, according to new research conducted by consulting firm Frank N. Magid Associates on behalf of video ad technology company YuMe.
