Tom Cox, president of Premion: “This recognition validates what we’ve been doing from the onset — directly sourcing inventory from premium, known publishers and using cutting-edge technology to detect and filter for fraud.”
Advertisers are flocking to streaming TV, pursuing viewers who are spending more time watching programming on ad-supported services. But fraudsters seeking to steal some of those new ad dollars are moving in, too. Ad measurement and verification firm DoubleVerify says it detected 780 fake streaming-TV apps this year that it believes were set up by bad actors to lure spending by unsuspecting advertisers — just one of the scams in play.
It’s putting together an expert team to focus on fighting waste, fraud and abuse in Universal Service Fund programs.
A former HBO talent relations executive has admitted bilking the cable network out of nearly $1 million through fraudulent bills for services that were never rendered.