MULTICASTING 2017 | PART 1

Optimistic Outlook On Multicast’s Prospects

While diginets still have some hurdles to face — such as rising program license fees — they have captured the attention of general-market advertisers and they are looking forward to the rollout of the upcoming ATSC 3.0 broadcast standard with its expanded capacity. What’s more, the multicast networks are relieved that the FCC’s incentive auction and ongoing repack of the TV band isn’t affecting their station carriage deals to any significant extent.

‘Family Feud’ Gets Renewed Through 2015

The game show has been bought by stations covering more than 75% of the U.S., with upgrades to 5-8 p.m. in over half the country.