The Price Is Right is hitting the road, putting the game show on wheels and making 50 stops on a coast-to-coast tour for anyone who can’t make the trip to the Los Angeles studio. The “Come On Down Tour” — separate from the TV show or live stage shows — will kick off Friday at the Santa Monica Pier and will make stops in cities including Denver, Dallas, New Orleans, Nashville and St. Louis.
While diginets still have some hurdles to face — such as rising program license fees — they have captured the attention of general-market advertisers and they are looking forward to the rollout of the upcoming ATSC 3.0 broadcast standard with its expanded capacity. What’s more, the multicast networks are relieved that the FCC’s incentive auction and ongoing repack of the TV band isn’t affecting their station carriage deals to any significant extent.
The game show has been bought by stations covering more than 75% of the U.S., with upgrades to 5-8 p.m. in over half the country.