TVN’S FRONT OFFICE BY MARY COLLINS

Collins | Understanding Both Sides In Labor Negotiations

Media companies and their employees’ union representatives both have an obligation to bargain in good faith. Here are some insights into what it takes for today’s media businesses to conduct successful union negotiations.

TVN’S FRONT OFFICE BY MARY COLLINS

Collins | Automation & AI: The Future Of Advertising

Manual processes and outdated back-office technology are the primary reasons that national spot buys are difficult to execute and have a tendency to underperform. The challenge in implementing new solutions generally boils down to two areas: technology and automation priorities and the associated costs.

TVN’S FRONT OFFICE BY MARY COLLINS

Collins | Risk Taking As A Business Strategy

The ability to take risks, a skill that can be practiced and mastered, can lead to improved outcomes. Challenges that require a risk-taking mindset are based on responding to external customers. Organization leaders face similar challenges responding to internal customers and employees.

TVN’S FRONT OFFICE BY MARY COLLINS

Collins | Music Rights: A Complicated Composition

In today’s music licensing scenario it’s not clear who owns a piece of music, or which performance rights organization each copyright owner is affiliated with. The lack of a competitive marketplace with ASCAP and BMI remains a sticking point and it’s sure this conversation is only just beginning to heat up.

TVN’S FRONT OFFICE BY MARY COLLINS

Collins | It’s A Changing World For Video Content

Streaming is fundamentally changing consumer expectations around how they access TV and video content. And those changing expectations are, in turn, changing how consumers calculate the value of their subscription services.

TVN’S FRONT OFFICE BY MARY COLLINS

Collins | More Than Ever, We Must Protect Our Journalists

Media businesses need to make sure their employees are protected, and they must find ways to build or rebuild community trust in their journalism. Here are some suggestions how to accomplish these objectives.

TVN’S FRONT OFFICE BY MARY COLLINS

Collins | Managing Change (And Finding New Cheese)

Change is ever-present in business, it can be difficult, and people often resist it. However, leaders must learn how their employees perceive change so they can develop an agile workplace culture.

TVN’S FRONT OFFICE BY MARY COLLINS

Collins | Blockchain Can Promote Efficiency, Security

For companies in the media advertising space, there is clear indication that an effectively installed blockchain network can be helpful to users as they review and reconcile data. Blockchain can improve the efficiencies of the existing process flows of media companies, specifically as they relate to the selling, buying, fulfillment and paying for advertising.

FRONT OFFICE BY MARY COLLINS

Influencing Others: ‘You Get What You Give’

Your ability to influence can actually make or break your business. Communication within your organization is critical and can be the difference between leveraging or losing key talent. Here are some key points that can provide you with an approach.

FRONT OFICE BY MARY COLLINS

Keeping Gen Y Viewers Through Innovation

More and more stations are expanding their presence on the Web and participating in the mobile DTV initiative. While the consumer’s ability to access news and sports via off-air broadcasts is cited as one of the drivers for cord cutting, the growing importance of retransmission consent revenues is a very compelling reason for stations to explore partnering with subscription TV providers and participating in their TV Everywhere initiatives.

FRONT OFFICE BY MARY COLLINS

Digital Strategies Vital For Ad Revenue Growth

Media economist Jack Myers expects online originated video revenues to climb from $350 million to $14 billion over the current decade. Additional categories of digital ad spending that will grow dramatically over the next decade include social media spending, which Myers see climbing to $46 billion, and enhanced television. Simulmedia’s Brian Weiser adds: “The focus for the majority of TV ad spenders is on protecting their market share and conventional video dwarfs new platforms for awareness. Digital is the second most important medium because it meets all of the advertiser’s engagement objectives.”

FRONT OFICE BY MARY COLLINS

Investing in Networking Is Good For Business

One of the common misperceptions about networking is that it’s only of value for sales people looking for new business, or for those who have lost their jobs.However, learning how to network effectively — and feeling comfortable speaking with new acquaintances can be hugely beneficial to all professionals as well as their employers.

FRONT OFICE BY MARY COLLINS

Don’t Take License Renewals Lightly

It’s that time again, and communciations attorney Lee Shubert cautions against taking a cavalier approach to license renewal certifications. “Be mindful that your station license is probably your most valuable business asset, and that it is at jeopardy during the license,” he says in the latest issue of Financial Manager.

FRONT OFFICE BY MARY COLLINS

New Media Requires Tougher Credit Checks

As non-traditional media revenue continues to increase in leaps and bounds, the need for more diligent credit sleuthing grows along with it. LIN Media’s credit and collections chief Greg Frost has some tips for how you can avoid coming up short when dealing the new breed of advertisers and their agencies.