MARKET SHARE

‘Full Measure’: Sinclair’s Investigative Push

Former CBS correspondent Sharyl Attkisson is hosting a half-hour Sunday news program on Sincliar’s network affiliates that offers a blend of investigative and political journalism, with a focus on accountability. Full Measure airs on 162 stations in 79 markets on affiliates of ABC, CBS, NBC, Fox, CW, MNT, Azteca, Telemundo and Univision. And Sinclair has bigger ambitions for it: “We believe we’re at a point where we can syndicate the program and reach almost the entire country,” says Scott Livingston, Sinclair’s news VP.

Sinclair Stations Set To Debut Attkisson Show

Full Measure is the first-ever program produced by the Sinclair Television Group, which owns 162 TV stations, covering 38% of the nation’s TV homes. Most stations will air it at 9:30 a.m. Sundays, or later in the morning in some markets where Sinclair owns more than one station. The program’s mission is accountability reporting and investigations. Sinclair and former CBS News reporter Sharyl Attkisson say Full Measure will come without a political agenda, although shared history makes that a pertinent question.