Former NAB President-CEO Gordon Smith receives Samaritan Award. GEICO, José Andrés and Patti LaBelle recognized for philanthropic contributions.
The National Association of Broadcasters Leadership Foundation is honoring GEICO with the 2022 Corporate Leadership Award. The award is part of NAB’s annual Celebration of Service to America, which will be held in person June 7 at The Anthem in Washington. An hourlong special of the awards ceremony will also be available for broadcast — TV, radio and online — in the summer.
Geico has accelerated its ad spending as it climbs the ranks of the nation’s largest auto insurers.
GEICO Corp. topped all property and casualty writers in terms of advertising dollars spent in 2011, according to SNL Financial. The direct insurer spent just under $1 billion in 2011 on TV, radio, billboards and Internet banners in the U.S.