Cheerios Stands By Spot With Mixed-Race Family

NEW YORK (AP) — A mom sits at her kitchen table when her grade schooler saunters up with a big box of Cheerios. “Mom,” says the girl. “Dad told me Cheerios is good for your heart. Is that true?” Cut to dad waking from a nap on the living room couch with a pile of […]

General Mills Backs NBCU ‘Healthy’ Initiative

General Mills has returned as a sponsor of NBC Universal’s second annual “Healthy Week,” May 21-27. General Mills is focusing on its Yoplait brand, which will feature short messages and program content, as well as TV commercials. All will run on Oxygen, Style, USA Network and Bravo. There will also be interstitials programs on E! and segments on The Weather Channel.