Price Points: Pay TV Risks Losing Gen Y

If basic cable programmers are in fear of losing young customers due to soaring cable subscription prices, premium-priced pay television programmers could be at greater risk. A new study says pay TV programmers are at risk of losing young TV viewers/consumers 18-29 — so-called Generation Ys, about 70 million strong — due to growing price sensitivities for all kinds of subscription television.