NIELSEN GLOBAL ADVIEW PULSE
Nielsen: TV Still Top Advertising Medium
TV kept its position as the front-running media format for advertising in the second quarter of 2013, according to Nielsen’s quarterly Global AdView Pulse report. Global TV ad expenditures grew 4.2% on a year-over-year basis for the first half of 2013, accounting for 57.6% of total ad expenditures.
DIGITAL TV RESEARCH
Global TV Ad Market To Grow By $60B By ’17
The uptick in fortunes will be fuelled by the so-called quadrennial effect where one year sees U.S. presidential elections, the summer Olympics in London and the European soccer championship finals in Poland and the Ukraine.
