Global TV Stats Down, But U.S. Viewing Up

A sweeping new report from Swedish tech firm Ericsson that studied viewing habits across 13 developed countries found that fewer people are tuning in to watch regularly scheduled TV, recorded programs and DVDs, while on-demand content from the Web — including TV shows, movies and clips — is rising steadily. By contrast, according to Nielsen, TV viewing in the U.S. is growing from all sources — including traditional TV, where audiences tuned in an average 22 minutes more per month in the first quarter of 2011 compared to the same period a year ago.