GoDaddy, the web-services provider with the upstart attitude, is making a return to Super Bowl advertising after sitting out Super Bowl 50 this year. The company plans to run a single 30-second commercial in the first half of the game.
After a controversial Super Bowl spot last year, GoDaddy will not be returning for Super Bowl 50 in February. It’s part of the Web domain company’s effort to reposition its marketing strategy.
Just hours after GoDaddy released its Super Bowl spot on the Today show, a commercial depicting a puppy being sold online, the company said it won’t air it after all. “The responses were emotional and direct. Many people urged us not to run the ad,” CEO Blake Irving wrote in a blog post. GoDaddy is pulling the ad from the Super Bowl and will replace it with a spot Mr. Irving said he hopes will make viewers laugh. The company also pulled the video down from YouTube.