DraftKings is enhancing its sports sponsorship portfolio as leagues continue to resume operations suspended due to Covid-19. The betting company announced it secured a deal with the PGA Tour that assigns DraftKings as the organization’s “first betting operator.” The agreement is an extension of DraftKings’ “content and marketing relationship” with the PGA Tour established last July. That deal also allows DraftKings to offer fantasy golf content.
The decision has loomed for weeks, and the PGA of America made it official Wednesday when it postponed the Ryder Cup and Presidents Cup for a year because of the coronavirus pandemic.
Multiple sources told the Associated Press Sunday Night that the deal began to take shape this month, especially with the U.S. Open being moved to September during the opening month of the NFL. One person said Fox was contemplating moving the U.S. Open to FS1, an idea that was rebuffed by Mike Davis, the CEO of the USGA. That led to deeper conversations about the contract and how it could be resolved.
FORT WORTH, Texas (AP) — Even without any fans to cheer, there was quite a reaction to a birdie during the PGA Tour’s return — a very audible “F-bomb” at the start of Golf Channel’s telecast Thursday. The network had been on the air for only a few minutes when the first shot from the […]
Mike Tirico has had various broadcasting duties at the Masters for the better part of 20 years, including play-by-play host for ESPN during weekday coverage. What excites him about this year is working the weekend in a new event that gives viewers their first look at Augusta National. NBC Sports says Tirico will be the […]