H&M To Air Shopping-Enabled Super Bowl Ad

Retailer H&M will run an ad during Fox’s telecast of the Super Bowl XLVIII next month that will mark a technology first on TV advertising’s biggest stage — some viewers will be able to buy featured merch directly from their TV remotes, if they have 2012 and 2013 Samsung Smart TVs connected to the Internet.

NBC’s ‘Fashion Star’ Teams With Macy’s, H&M, Saks

H&M Plans Its First Super Bowl Ad

Bet you didn’t think you’d see H&M in the Super Bowl ad lineup. The retailer has announced its first ad in the game, intended to introduce the David Beckham Bodywear collection.