Nielsen and Hallmark Media said they have agreed to a multi-year extension of their agreement, under which Nielsen provides audience measurement and analytics for Hallmark three linear networks and its streaming services.
Another TV network group, Hallmark Media, has added VideoAmp as a “currency’ to make deals for advanced audiences and demographic guarantees. A year ago, VideoAmp said Hallmark Channel posted the best cable TV network results for its holiday season of programming in the fourth quarter for households with persons 18 years and older — as well as being tops among viewers 18-49 and 25-54, females 18-49, and females 25-54. VideoAmp says this ranking excludes broadcast, news, sports and kids’ networks.
Wonya Lucas, who joined Hallmark Media as president and CEO in 2020 at a time when the programmer needed an uplift, is leaving at the end of the year but will remain on the board of directors, the company said today. Hallmark Companies CEO Mike Perry, to whom she reported, will assume her responsibilities.
Emily Powers was named executive VP of streaming and digital platforms for Hallmark Media. Powers last year left BritBox, where she had headed its North America business. In her new job, she will oversee the strategic direction and day-to-day management of Hallmark’s streaming and digital platforms.
