Broadcasters want traffic and billing systems that can handle ads for websites and mobile as adeptly as they do broadcast spots and that can integate seamlessly with master control automation. Vendors are doing their best to meet this demand. Says Larry Keene of the Traffic Directors Guild of America: “Every traffic software person we’ve spoken to in the last month and a half…is telling us the attention being given to mobile and Web is almost equaling the time and efforts taken for the TV.”
Sinclair is now using Harris OSi media software solution to manage business operations at 73 stations. The new Magellan Network Management System allows monitoring and controlling content creation, aggregation, playout and delivery across multiple facilities. For all that’s going on at NAB 2012, click here.