Fox is the latest TV network to join Project OAR, the TV consortium designed to standardize addressable TV buying. The group also announced the formation of an agency advisory committee that includes Publicis Media, Omnicom Media Group, GroupM, IPG’s Magna Global, Dentsu Aegis, Havas and Horizon Media.
The Wall Street Journal reports that federal prosecutors in Manhattan have opened an investigation into media-buying practices in the advertising industry and have begun issuing subpoenas as part of the probe, according to people familiar with the matter. The investigation is looking at, among other things, nontransparent ad-buying practices, including agencies receiving rebates from media outlets, the people said. Journal subscribers can read the full story here.
The agreement, valued at approximately $2.5 billion, was unveiled in May. It was not unexpected, as Bollore Group controls both entities and has been pushing for greater cooperation between the two firms.
Havas Group has released the Client Trading Solution, a programmatic solution offering clients visibility and control over their advertising campaigns. Havas calls the client-facing platform, developed by data science firm MFG Labs, a “control tower” for programmatic trading.
Paris-based entertainment conglomerate Vivendi has made an offer to buy up the 60% stake in Havas owned by the Bollore Group for approximately 2.36 billion euros (about $2.56 billion). The move is not unexpected as Bollore Group controls both entities and has pushed for greater cooperation between the two firms for some time.
Behind The Push For Big Data In Media
Big data is a buzzphrase that’s being thrown around frequently these days, so much so that one is tempted to dismiss it as just the latest media fad. It is not. Agencies are fast embracing big data and the opportunities it can offer. Tash Whitmey, global CEO at Havas EHS, talks about why big data is important for agencies, how it can help clients and how such agency networks as Helia can benefit advertisers.
