According to NBC Olympics’ VP Darryl Jefferson, the NBC Sports content management system is handling “six to eight times” the delivery of what the previous system accomplished at the 2012 Summer Olympics in London. Called The Highlights Factory, it is the backbone to NBC Olympics success, supplying all of the media assets required for everything from the main primetime show, the daytime television product, various VOD offerings, digital content destinations, and so much more.
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