DMA 7: HOUSTON

Hottest Houston Social Media Stars In February

DMA 7: HOUSTON

Who Belongs In A Houston TV News Hall Of Fame?

DMA 2

Top 20 Market Social Media Report: Los Angeles

DMA 19

Top 20 Market Social Media Report: Cleveland

DMA 9

Top 20 Market Social Media Report: Atlanta

DMA 7

Top 20 Market Social Media Report: Houston

MARKET SHARE (DMA 10)

Wanted: Houston Flooding Coverage Examples

DMA 10

Houston: March Madness Is Just The Start

A bunch of top sporting events are heading to the city, from the Final Four to next year’s Super Bowl, which has advertisers excited. They will further lift an already healthy media economy.

MARKET PROFILE

Houston: Strong, With Political To Come

TV tightens for fall as advertisers hop in ahead of the expected rush from the mayoral election. September and October are beginning to pace ahead of 2014, with hot categories including auto, telecom, restaurants/fast food and health care.

DMA 10

Houston Sweep: KRIV Kills Early, KPRC Late

DMA 10

Houston Evening, Late News Viewing -11%

Evening and late news viewing in No. 10 DMA Houston was down 11% from a year ago, due in large part to a 24% drop in English-language viewing at 10 p.m., according to a TVNewsCheck analysis of Nielsen’s count of weekday viewers aged 25 to 54 of news in the Central Time slots of 5 […]

MARKET PROFILE (DMA 10)

In Houston, TV Is Flat But Not For Long

Houston is the fastest-growing city in the United States. Since 2010, Houston has added 392,742 residents, more than any other metro area in the U.S., according to the U.S. Census Bureau. With new residents moving in all the time, advertisers are eager to reach out to them, which has kept the local media economy active and healthy despite a slower than usual start to the year.

DMA 10

Houston: Buyers Target Hispanic TV

Hispanics make up nearly a third of the city’s TV market, and there’s high demand for spots on Univision, which has cheaper pricing than its local broadcast rivals. Houston is the nation’s No. 4 Hispanic DMA. Overall, the city’s TV market is tight but not completely sold out, with pricing up slightly versus a year ago.

MARKET PROFILE

Houston: Thriving With Auto And Retail

The market didn’t see much presidential political spending, but TV and radio are tight as advertisers try to reach the sizeable Hispanic population.

DMA 10

KRIV Anchor Barajas Off The News Schedule

DMA 5 & 10

Una Vez Mas Completes 2 Texas Station Buys

Una Vez Mas has completed its acquisition of two full-power television stations: KNWS Houston, which has been renamed KYAZ, and KLDT Dallas, which is now KAZD. Both are now Azteca America affiliates and were purchased out of the pending Johnson Broadcasting bankruptcy.

DMA 10

KPRC Assistant ND Kathy Williams Leaving

LOCAL MARKET PROFILE: HOUSTON

Local Online Media Soars In Space City

Houston’s local online scene is crowded, with several newspapers and television stations vying for a slice of an advertising pie that pulls dollars from everything from big oil to mom-and-pop shops. And ad spending in the country’s 10th largest media market is expected to rocket even higher, increasing by as much as 91% in the next four years, according to Borrell Associates.

Anchor Jerome Gray Out At KPRC Houston

DMA 10

KHOU Providing Hyperlocal Weather

The Belo Houston CBS affiliate will offer real-time, geographically targeted weather conditions to Bayou City Media’s community websites.