A bunch of top sporting events are heading to the city, from the Final Four to next year’s Super Bowl, which has advertisers excited. They will further lift an already healthy media economy.
Evening and late news viewing in No. 10 DMA Houston was down 11% from a year ago, due in large part to a 24% drop in English-language viewing at 10 p.m., according to a TVNewsCheck analysis of Nielsen’s count of weekday viewers aged 25 to 54 of news in the Central Time slots of 5 […]
Houston is the fastest-growing city in the United States. Since 2010, Houston has added 392,742 residents, more than any other metro area in the U.S., according to the U.S. Census Bureau. With new residents moving in all the time, advertisers are eager to reach out to them, which has kept the local media economy active and healthy despite a slower than usual start to the year.
The market didn’t see much presidential political spending, but TV and radio are tight as advertisers try to reach the sizeable Hispanic population.
Una Vez Mas has completed its acquisition of two full-power television stations: KNWS Houston, which has been renamed KYAZ, and KLDT Dallas, which is now KAZD. Both are now Azteca America affiliates and were purchased out of the pending Johnson Broadcasting bankruptcy.
Houston’s local online scene is crowded, with several newspapers and television stations vying for a slice of an advertising pie that pulls dollars from everything from big oil to mom-and-pop shops. And ad spending in the country’s 10th largest media market is expected to rocket even higher, increasing by as much as 91% in the next four years, according to Borrell Associates.
The Belo Houston CBS affiliate will offer real-time, geographically targeted weather conditions to Bayou City Media’s community websites.