Makegoods Still Making Trouble for Stations As They Look To Advance Advertising Platforms
Agencies want broadcasters to run what they pay for and feel that should no longer be challenging in 2023, executives from Sinclair, Magna, Icon International and Locality said during a TVNewsCheck webinar last week.
Executives from NBCUniversal, Disney Advertising, UM Worldwide and ICON International will look at the increasing use of data to target and track customers and to assess the impact of campaigns in a TVNewsCheck Working Lunch Webinar at 1 p.m. on July 28. Register here.
TVN To Present Second Webinar On Optimizing Spot TV In A Tough Year
Leading executives in the spot TV advertising ecosystem will talk about ways to entice a larger number of marketers to invest in local TV during a TVNewsCheck webinar on Aug. 6. The event, which will focus on short- and long-term issues facing the industry, will feature (top, l-r): Frank Friedman, E.W. Scripps; Jane Meyerson, ICON International; Joe Cerone, Zenith; (bottom, l-r): Rob Weisbord, Sinclair Broadcast Group; Mark Gorman, Matrix Solutions and Ted Kramer, ProvantageX. Register here.
